Employee photography should feel as natural, warm and human as our lifestyle imagery. Show real people engaged in meaningful work, genuine interaction and recognisable moments across Novo environments. Images should feel observed rather than staged, balancing authenticity with a clear and consistent visual approach.
The principles guide who we photograph, the work and environments we capture and how each image is art directed. Together, they help create a consistent approach while allowing individual people, roles and moments to come through authentically.
These principles define who appears in our employee photography.
Reflect the breadth of Novo’s people across roles, disciplines, locations, career stages and ages.
Represent a broad range of ethnicities, cultures, backgrounds and identities. Together, these perspectives should reflect the diversity of our global organisation.
These principles define the work, environments and moments we capture.
Represent meaningful work across research and development, manufacturing, commercial, digital and corporate settings, reflecting the breadth of roles and environments across Novo.
Capture moments of focus, collaboration, problem-solving and conversation that reveal what our people do, how they work together and how their contributions move Novo forward.
These principles define how the image is created, composed and shot.
Use varied perspectives, including wide, medium and close-up shots to show context, interaction and detail.
Use natural light where available to create images with warmth, depth and immediacy.
Use thoughtful composition and framing. Images should feel observed rather than staged, while maintaining a clear and consistent visual style.
