Use Lasting Blue as the dominant colour wherever possible. Now Turquoise may be used selectively as an accent. Use specified brand colours wherever production allows. When sourcing materials or clothing, use the closest available match.
Select well-made products, materials and finishes that reflect the quality of the Novo brand. Prioritise fewer, higher-quality items that are useful, desirable and made to last.
Choose quality materials, production techniques and finishes that create a considered, premium expression of the Novo brand. Prioritise fewer, higher-quality items that people will want to use and keep.
Select the production method according to the material, scale and level of detail required. Always ensure the logotype or brand asset reproduces clearly and retains its intended form.
